Shangyu Cheyou & Gubot: High-End Auto Repair Success Case

Introduction

Located in Shangyu Development Zone, Shaoxing, China,Shangyu Cheyou Body Repair & Painting Center is a professional store focusing on body repair and painting services for high-end vehicles. General Manager Li Wei and his team have more than ten years of industry experience, and have established a good customer reputation in the Shangyu area. However, with intensified market competition and changes in customer structure, the store’s customer acquisition model has gradually hit a bottleneck.

After cooperating with Gubot, Li Wei found a way to break through — by introducing a full set of wheel repair equipment and agency operation services, he launched a new layout for the high-end repair business line. This article will tell how he strengthened his confidence through on-site inspections and turned the transformation from "wanting to do" to "being able to do".

I. Customer Background and Challenges

Faced with the dual pressures of labor and venue costs, Li Wei clearly realized that profit growth had peaked relying solely on traditional body repair and painting business. Although the store is located in the core area of Shangyu with a floor area of over 2,000 square meters, customer traffic has barely grown due to the lack of online promotion and business innovation.

The seasonal fluctuations of the body repair and painting business also made him anxious. Li Wei admitted that he and his partners had tried to attract customers through short video marketing and discount activities, but the effect was not ideal — "What we lack is not traffic, but new profitable projects."

II. Decision-Making and Cooperation Process

After learning about the emerging high-profit niche track of "wheel repair", Li Wei did a lot of research, compared multiple equipment suppliers, and conducted inspections one by one from equipment performance, appearance design to brand reputation.

"In fact, Gubot’s equipment is indeed a bit more expensive than others, but their overall texture, functional configuration, and stability are more in line with our store’s positioning."

In the end, Li Wei chose to visit Gubot’s factory for an on-site inspection. After visiting the equipment and watching real operation demonstrations, his concerns were completely eliminated.

In addition to equipment performance, Gubot’s operation and promotion services also impressed him. For traditional stores lacking online experience, this service made him see the possibility of "branded operation".

III. Project Launch: From Factory Training to Confidence in Implementation

After signing the contract, Li Wei’s team received a several-day equipment training. The training site included not only practical equipment operation training, but also process flow and operation training.

In addition to training, the Gubot team also assisted in launching online agency operation content according to the store layout of Cheyou Body Repair & Painting Center, laying the foundation for subsequent project promotion.

IV. Conclusion

Today, the repair project of Cheyou Body Repair & Painting Center has just started. However, as "repair economy" becomes a new trend in the automotive aftermarket, the story of Shangyu Cheyou Body Repair & Painting Center may be a microcosm of the future for more and more traditional stores.

Gubot believes that every store that dares to upgrade is a force driving the industry forward.