Customer Case | Why Did Huasheng Firmly Choose Gubot's Wheel Hub Repair Solution?
Introduction
Huasheng, which has specialized in repairing Mercedes-Benz, BMW, and Audi for decades, has long been regarded as an "industry benchmark" in the auto aftermarket chain system.
In recent years, as the growth of traditional maintenance business has slowed down, Huasheng took the initiative to launch a new round of transformation. But in the actual implementation process, Huasheng quickly discovered:
Relying solely on traditional four-wheel alignment and chassis part replacement cannot fully solve all chassis issues.
A key variable that has been repeatedly overlooked but exists frequently has gradually emerged — wheel hub problems.
The "Blind Spot" of Traditional Chassis Projects
In a large number of real cases, the Huasheng team found:
After replacing suspension parts, driving noise still has not been completely eliminated.
Customers return to the store repeatedly, but the problem always "seems resolved but not really".
After in-depth investigation, the conclusion was highly consistent:
Minor wheel hub deformation, surface damage, and runout errors are the hidden sources of many problems.
Such problems:
Are not necessarily serious enough to require wheel hub replacement.
But are sufficient to affect driving quality and customer experience.
Traditional stores lack mature and controllable repair solutions.
For Huasheng, which pursues extreme standards, this is a service capability gap that must be filled.
High Alignment of Values: The Spirit of Exploration Led to Rapid Consensus
After confirming that "wheel hub repair is an unavoidable part of chassis projects", Huasheng conducted systematic research on the wheel hub repair industry through multiple online and offline channels.
Among numerous equipment brands and solutions, Gubot caught Huasheng's attention.
The reasons are not complicated:
Gubot has deep experience in the wheel hub repair field with a clear technical path.
Its product system is mature, covering core scenarios such as refurbishment, straightening, and wire drawing.
More importantly, the corporate cultures of both parties are highly aligned —
Neither is just "selling equipment", but a technology-driven enterprise that continuously explores better solutions.
Soon, the Huasheng team visited Gubot's headquarters for an on-site inspection.
Quick Decision After On-Site Inspection: Equipment Must Be Included in Systematic Procurement
During the visit, Huasheng focused not on individual equipment parameters, but on:
Whether the wheel hub refurbishment process has large-scale replication capabilities.
Whether equipment stability is suitable for national chain stores.
Whether there is a mature training, delivery, and after-sales system.
Whether it can integrate into Huasheng's existing service processes and project structure.
The inspection result was straightforward —
Currently, all wheel hub repair and refurbishment equipment used by Huasheng stores nationwide is uniformly purchased from Gubot through the procurement catalog, achieving standardized configuration.
More Than Equipment, It's "Project Implementation"
After the official launch of cooperation, Gubot's role did not stop at equipment delivery.
Centering on the implementation of the wheel hub repair project, Gubot provided Huasheng with a complete support system:
Equipment + Technical Training: Ensuring stores quickly form deliverable capabilities.
Project Pricing and Service Packaging Recommendations: Helping wheel hub repair smoothly integrate into store projects.
Guidance on Store Reception and Conversion Strategies:
How to explain wheel hub problems to customers.
How to convert technical value into transactions.
This has made wheel hub repair no longer an "additional business", but a sustainably operable standard project.
Actual Results: Synchronous Growth in Customer Flow, Conversion Rate, and Customer Unit Price
Currently, Huasheng stores equipped with Gubot's equipment have achieved:
A significant increase in work order volume.
A simultaneous rise in related customer unit prices.
More importantly:
Customer satisfaction has improved significantly.
Conclusion
Huasheng's choice of Gubot is not a simple equipment purchase, but a systematic upgrade centered on "comprehensive chassis project solutions".
This cooperation also clearly conveys a signal:
Wheel hub repair is evolving from an edge business to a systematic and standardized core service capability.
What can truly be included in the procurement system of top industry enterprises is never a single piece of equipment, but —
The comprehensive result of technology, delivery capabilities, service systems, and a long-term spirit of exploration.